Post by account_disabled on Dec 2, 2023 4:25:54 GMT -5
No matter how many marketing channels we’ve been coming up with, email marketing remains the most effective one for two important reasons:
It’s your brand’s owned assets, so it Whatsapp Mobile Number List won’t go anywhere within a day (unlike organic rankings which always might)
It’s highly targeted: Your subscribers already know, so they are likely to interact and convert, especially if you time and personalize your emails well.
And yet, email fatigue as consumers get bombarded by more and more marketing emails, especially in the ecommerce sector where every brand sends out special offers on a weekly or even daily basis.
Here are a few email marketing tricks that will still drive ecommerce conversions:If you send emails too often, your customers will feel overwhelmed and start ignoring the emails. Worse, they might unsubscribe from your emails. Worst of all, they may report your emails as spam and cause all kinds of trouble for you in the future.
Sending marketing emails less often might seem like the obvious solution, but many studies suggest that emailing too infrequently causes just as many problems as emailing too often. For instance:
You miss out on branding opportunities: If customers aren’t getting many emails from you - but they are getting emails from your competition—you’re missing out on a chance to keep your brand top-of-mind.
You miss out on chances to make the sale. The less often you reach out to customers via email, the less likely you are to spur them to buy.
You could hurt your sender reputation. If you don’t send marketing emails at least once a month, you won’t build a strong sender history and your emails could get blocked.
You’ll struggle to keep a clean list. Email addresses can go bad quickly. If you send emails less than once a month, it will take you longer to catch invalid email addresses and maintain a clean list.
So what can you do to develop the ideal balance between too much, and too little, marketing email?
It depends, but don’t send them more often than once a week. In fact, once a week may very well be a perfect frequency in most cases, as your customers won’t have time to forget you.
In fact, there may be a better approach: Segment your list and vary frequency from segment to segment.
It’s your brand’s owned assets, so it Whatsapp Mobile Number List won’t go anywhere within a day (unlike organic rankings which always might)
It’s highly targeted: Your subscribers already know, so they are likely to interact and convert, especially if you time and personalize your emails well.
And yet, email fatigue as consumers get bombarded by more and more marketing emails, especially in the ecommerce sector where every brand sends out special offers on a weekly or even daily basis.
Here are a few email marketing tricks that will still drive ecommerce conversions:If you send emails too often, your customers will feel overwhelmed and start ignoring the emails. Worse, they might unsubscribe from your emails. Worst of all, they may report your emails as spam and cause all kinds of trouble for you in the future.
Sending marketing emails less often might seem like the obvious solution, but many studies suggest that emailing too infrequently causes just as many problems as emailing too often. For instance:
You miss out on branding opportunities: If customers aren’t getting many emails from you - but they are getting emails from your competition—you’re missing out on a chance to keep your brand top-of-mind.
You miss out on chances to make the sale. The less often you reach out to customers via email, the less likely you are to spur them to buy.
You could hurt your sender reputation. If you don’t send marketing emails at least once a month, you won’t build a strong sender history and your emails could get blocked.
You’ll struggle to keep a clean list. Email addresses can go bad quickly. If you send emails less than once a month, it will take you longer to catch invalid email addresses and maintain a clean list.
So what can you do to develop the ideal balance between too much, and too little, marketing email?
It depends, but don’t send them more often than once a week. In fact, once a week may very well be a perfect frequency in most cases, as your customers won’t have time to forget you.
In fact, there may be a better approach: Segment your list and vary frequency from segment to segment.