Post by account_disabled on Nov 22, 2023 4:29:58 GMT -5
It's important to know the basics of how email marketing works, regardless of whether you're a beginner or already an expert. Not understanding these basic principles makes email marketing technology totally useless.
One of the fundamental C Level Executive List premises of marketing automation is “email engagement”. As modern marketers we often face doubts about the success of our email messages – should they generate engagement, conversions and more importantly, income.
Even though we have numerous sophisticated tools and crowded desks, we can still ignore the fundamentals of email marketing success.
We have prepared for you a list of 12 tips and techniques that excite all newcomers to the field of email marketing while reminding experts of key good practices.
1. Make communication personal
Messages sent by a person (e.g. name, surname) have a greater degree of involvement than messages sent by a company's info (e.g. info@company name) – except in the case where the brand is already highly recognisable, such as Coca Cola.
2. Stay away from the average length of the object
What determines the degree of your open messages is the subject of your message . But success doesn't just depend on the length of the object. Subjects containing 60 to 70 words lead to neither opened messages nor clicks on links.
Research shows that subjects with more than 70 characters increase the number of clicks on links within opened messages, while subjects with less than 50 characters increase the number of opened messages.
3. The subject line must be in accordance with the theme of your message
Great subject lines can lead to a higher degree of open messages. However: If they are not related to the content of the message, you may miss this opportunity. Or worse, a subject line that has nothing to do with the message could prompt your recipients to report it as spam.
One of the fundamental C Level Executive List premises of marketing automation is “email engagement”. As modern marketers we often face doubts about the success of our email messages – should they generate engagement, conversions and more importantly, income.
Even though we have numerous sophisticated tools and crowded desks, we can still ignore the fundamentals of email marketing success.
We have prepared for you a list of 12 tips and techniques that excite all newcomers to the field of email marketing while reminding experts of key good practices.
1. Make communication personal
Messages sent by a person (e.g. name, surname) have a greater degree of involvement than messages sent by a company's info (e.g. info@company name) – except in the case where the brand is already highly recognisable, such as Coca Cola.
2. Stay away from the average length of the object
What determines the degree of your open messages is the subject of your message . But success doesn't just depend on the length of the object. Subjects containing 60 to 70 words lead to neither opened messages nor clicks on links.
Research shows that subjects with more than 70 characters increase the number of clicks on links within opened messages, while subjects with less than 50 characters increase the number of opened messages.
3. The subject line must be in accordance with the theme of your message
Great subject lines can lead to a higher degree of open messages. However: If they are not related to the content of the message, you may miss this opportunity. Or worse, a subject line that has nothing to do with the message could prompt your recipients to report it as spam.