Post by account_disabled on Nov 22, 2023 4:28:11 GMT -5
Research in the field of email marketing has shown that graphic content can have a strong impact on the recipient. Many times it is the inappropriate use of graphic elements that causes a low number of final conversions. Find out what you need to pay attention to when creating your newsletters!
Using the Drag & Drop editor B2B Email List allows you to create fantastic templates, in which you can also include images – but how can you make the most of this advantage?
Research has shown that recipients perceive the information contained in images first . And we're talking about much earlier: the second image below, with the information in the title image, attracted attention in 27.4 ms , while in the first, where the information is written under the image, it took 356 .2 ms .
Text: Slideshare.net
But this is not enough - readers, in fact, in addition to noticing the message, must also understand and appreciate it .
In the first case, where the image is at the top, while the title and text are at the bottom, readers will be more receptive in understanding the content.
In the second case the title is part of the image and the recipients perceive it as a promotional banner – it certainly attracts them, but unconsciously they perceive it as advertising . As a result, the rest of the message content will attract less attention .
But let's clarify right away: the graphic content of your messages is still very important and we obviously recommend you use it – as you will see below it is a great way to awaken the recipient's interest .
The content of your message must stand out. We suggest you think carefully about where to insert the important parts of the text you want to underline. They are usually positioned at the top of the newsletter - you can also help yourself with the choice of font and contrasting colours, as long as the text does not become part of the image or it could lose its meaning.
Using the Drag & Drop editor B2B Email List allows you to create fantastic templates, in which you can also include images – but how can you make the most of this advantage?
Research has shown that recipients perceive the information contained in images first . And we're talking about much earlier: the second image below, with the information in the title image, attracted attention in 27.4 ms , while in the first, where the information is written under the image, it took 356 .2 ms .
Text: Slideshare.net
But this is not enough - readers, in fact, in addition to noticing the message, must also understand and appreciate it .
In the first case, where the image is at the top, while the title and text are at the bottom, readers will be more receptive in understanding the content.
In the second case the title is part of the image and the recipients perceive it as a promotional banner – it certainly attracts them, but unconsciously they perceive it as advertising . As a result, the rest of the message content will attract less attention .
But let's clarify right away: the graphic content of your messages is still very important and we obviously recommend you use it – as you will see below it is a great way to awaken the recipient's interest .
The content of your message must stand out. We suggest you think carefully about where to insert the important parts of the text you want to underline. They are usually positioned at the top of the newsletter - you can also help yourself with the choice of font and contrasting colours, as long as the text does not become part of the image or it could lose its meaning.