Post by account_disabled on Mar 10, 2024 5:40:18 GMT -5
That moment of the year has arrived in which I share some reflections on the changes in the use of social media in our country starting from the data from Audiweb powered by Nielsen ( last year's data here ). The analysis considers the Total Digital Audience, i.e. the people who access from desktop and mobile (smartphones and tablets) net of overlaps. The universe concerns those aged over 2 for the PC audience and the 18-74 age group for the mobile audience. Snapchat with around 2.4 million, but with an annual growth rate by 25% and Tik Tok which would have 750,000 visitors (official data speak of 2.4 million monthly active users.
Therefore, an underestimation of the impactCanada Phone Numberof services/apps used mainly on the move by under 18s is likely. Social media users in Italy The first news is that in December there seems to have been an overtaking of YouTube by Facebook . In practice, 35 million Italians would have accessed Google's non-linear TV compared to the 34,958,000 who visited Zuckerberg's network. It should be remembered, however, that traffic does not tell the whole story: active Facebook users in Italy , 31 million, are certainly more than those of YouTube (never revealed). social media in Italy audience trend 2018 In third position is Instagram which continues to grow, involving new users and reaching 24.4 million Italians. An increase of 61% compared to 2017.
LinkedIn follows with an audience of approximately 16.5 million people (+69% in one year). A very respectable performance which, however, as we will see, is also accompanied by engagement problems. The real surprise is Pinterest , which despite flying under the radar of the mass media, manages to develop an audience of 12.3 million people , recording the greatest growth: + 142% in one year. According to Audiweb, Twitter is also growing , reaching over 9 million and reaching 2014 levels. Closing the ranking are Tumblr with 2.6 million audiences (+40%).
Therefore, an underestimation of the impactCanada Phone Numberof services/apps used mainly on the move by under 18s is likely. Social media users in Italy The first news is that in December there seems to have been an overtaking of YouTube by Facebook . In practice, 35 million Italians would have accessed Google's non-linear TV compared to the 34,958,000 who visited Zuckerberg's network. It should be remembered, however, that traffic does not tell the whole story: active Facebook users in Italy , 31 million, are certainly more than those of YouTube (never revealed). social media in Italy audience trend 2018 In third position is Instagram which continues to grow, involving new users and reaching 24.4 million Italians. An increase of 61% compared to 2017.
LinkedIn follows with an audience of approximately 16.5 million people (+69% in one year). A very respectable performance which, however, as we will see, is also accompanied by engagement problems. The real surprise is Pinterest , which despite flying under the radar of the mass media, manages to develop an audience of 12.3 million people , recording the greatest growth: + 142% in one year. According to Audiweb, Twitter is also growing , reaching over 9 million and reaching 2014 levels. Closing the ranking are Tumblr with 2.6 million audiences (+40%).