Post by account_disabled on Mar 6, 2024 1:31:20 GMT -5
Protection The first protective equipment for the pandemic arrives, without plastic!
Erika Barón and Alejandra Aguilar
Since the arrival of the COVID-19 pandemic in Mexico, the business sector began to allocate efforts of different magnitudes to mitigate the impacts of the emergency.
These measures began to be communicated Chile Mobile Number List under the umbrella of the social responsibility of each of the companies and organizations.
Although these efforts undertaken were not exclusive to the private initiative, at ExpokNews we undertook the task of carrying out an analysis exercise regarding the communication that companies and organizations in the third sector were making about these actions.
This first analysis allows us to establish the area of opportunity that prevails in the communication of social responsibility of companies in the country.
Even in situations like the present, most of the communications that companies make lack basic information, such as the amount of investment allocated to their shares or the number of beneficiaries.
We did?
This exercise began on February 28, the day the first official case of COVID-19 was reported in Mexico, and closed on June 30.
In total, we identified 287 communications from third sector companies and organizations regarding actions to counteract the negative impacts of COVID-19 during that period, of which 251 specified advocacy practices in Mexico.
Our universe of analysis was limited to the communications published in ExpokNews, whether journalistic coverage, news editorials or press bulletins that were sent to our editorial office, regarding the topic analyzed and in the period described.
The premises that allow us to support our universe of analysis are the following:
ExpokNews is one of the leading social responsibility portals in Latin America, making it a reliable repository of niche information
On a daily basis, communications are received directly from the companies, which is complemented with coverage and editorials of interest to the sector.
The editing and selection of the content to be published is carried out by personnel with extensive knowledge of the niche.
Analysis of notable cases
For the purposes of this exercise, we focused on the 251 advocacy content in Mexico, of which we identified that only 15% referred to the investment made for the benefit of those affected by the pandemic, that is, just 37 communications.
In the case of the number of beneficiaries, only 18% reported it, that is, only 46 communications.
The above reveals in the communications of companies and organizations a nature more concerned with spreading the brand than with offering complete information about their support efforts.
The exercise allowed us to analyze and compare the information issued by companies and organizations, identifying those that offered the most complete data, the most replicated actions, the most served cities, the most important investment amounts, among others.
For comparative purposes, we classified the communications that offered the amount of investment destined in Mexico, whether it was economic investment or in kind, specifying its monetary equivalent.
With the 37 communications that included this information, we generated the following list that shows 28 companies and organizations in the third sector, since in some cases a company or organization made several communications with different actions carried out.
Based on this exercise, the 28 most notable companies or organizations by investment allocated against COVID-19 in Mexico were:
The practices most replicated by these 28 companies and organizations were by far the donation of furniture, medical equipment and various supports for health personnel, in 64% of the cases (18 companies and organizations), as well as the donation of food to vulnerable population, in 50% of cases (14 companies and organizations).
In addition, 29% of the companies or organizations, that is, 8, invested and distributed sanitation kits to the general population, while 18% (5 companies and organizations) allocated efforts to the development of local small or medium-sized businesses (SMEs).
Finally, two companies carried out volunteer efforts and also, in two cases, invested in research development and treatment against COVID-19.
General findings
In our exercise, it stands out that in 171 of the 251 communications analyzed, that is, in 68%, actions carried out in the most vulnerable communities of the Mexican Republic were reported, however in less than a third of the total cases the entities or locations to be impacted.
In 17% of the total communications reviewed, that is, 42 of the 251, Mexico City is detailed as the entity to benefit, while only in 15% of the cases reviewed, that is, in 38 communications, other entities are reported. entities to impact, such as the State of Mexico, Nuevo León, Jalisco, Puebla, Baja California, Guanajuato, Querétaro, Oaxaca, Michoacán and Coahuila.
It should be noted that in the case of Grupo Modelo, the investment figure that it communicated as part of its Support a Restaurant initiative was taken into account; however, this company has communicated additional practices against COVID-19, although we do not have the amount. of their investment.
Other notable efforts
The exercise also allowed us to identify those companies that have had a very active participation in the COVID-19 crisis in Mexico.
Among them we find Aeroméxico, Nestlé, Unilever, Cemex, Natura and L'Oréal México, which have stood out for communicating the greatest number of actions to counteract this emergency.
However, they do not appear in the list because we do not have investment data, whether economic or in kind with its monetary equivalence.
There is no doubt that social responsibility actions carried out by companies and organizations have become important pillars for the economic and social reactivation of the country, so strengthening the communication of these efforts, with greater clarity and detail, would promote better accountability. accounts of the private initiative, generating greater trust and reputation for the sector.
At Expok we will continue to expect communication related to the efforts implemented by the private initiative against COVID-19 and, depending on the flow we continue to receive in the following weeks, we will define whether we carry out a second complementary analysis exercise to this first one. (With information from Juan Carlos Machorro)
Check out the following infographic! That collects these practices and shares.
Erika Barón and Alejandra Aguilar
Since the arrival of the COVID-19 pandemic in Mexico, the business sector began to allocate efforts of different magnitudes to mitigate the impacts of the emergency.
These measures began to be communicated Chile Mobile Number List under the umbrella of the social responsibility of each of the companies and organizations.
Although these efforts undertaken were not exclusive to the private initiative, at ExpokNews we undertook the task of carrying out an analysis exercise regarding the communication that companies and organizations in the third sector were making about these actions.
This first analysis allows us to establish the area of opportunity that prevails in the communication of social responsibility of companies in the country.
Even in situations like the present, most of the communications that companies make lack basic information, such as the amount of investment allocated to their shares or the number of beneficiaries.
We did?
This exercise began on February 28, the day the first official case of COVID-19 was reported in Mexico, and closed on June 30.
In total, we identified 287 communications from third sector companies and organizations regarding actions to counteract the negative impacts of COVID-19 during that period, of which 251 specified advocacy practices in Mexico.
Our universe of analysis was limited to the communications published in ExpokNews, whether journalistic coverage, news editorials or press bulletins that were sent to our editorial office, regarding the topic analyzed and in the period described.
The premises that allow us to support our universe of analysis are the following:
ExpokNews is one of the leading social responsibility portals in Latin America, making it a reliable repository of niche information
On a daily basis, communications are received directly from the companies, which is complemented with coverage and editorials of interest to the sector.
The editing and selection of the content to be published is carried out by personnel with extensive knowledge of the niche.
Analysis of notable cases
For the purposes of this exercise, we focused on the 251 advocacy content in Mexico, of which we identified that only 15% referred to the investment made for the benefit of those affected by the pandemic, that is, just 37 communications.
In the case of the number of beneficiaries, only 18% reported it, that is, only 46 communications.
The above reveals in the communications of companies and organizations a nature more concerned with spreading the brand than with offering complete information about their support efforts.
The exercise allowed us to analyze and compare the information issued by companies and organizations, identifying those that offered the most complete data, the most replicated actions, the most served cities, the most important investment amounts, among others.
For comparative purposes, we classified the communications that offered the amount of investment destined in Mexico, whether it was economic investment or in kind, specifying its monetary equivalent.
With the 37 communications that included this information, we generated the following list that shows 28 companies and organizations in the third sector, since in some cases a company or organization made several communications with different actions carried out.
Based on this exercise, the 28 most notable companies or organizations by investment allocated against COVID-19 in Mexico were:
The practices most replicated by these 28 companies and organizations were by far the donation of furniture, medical equipment and various supports for health personnel, in 64% of the cases (18 companies and organizations), as well as the donation of food to vulnerable population, in 50% of cases (14 companies and organizations).
In addition, 29% of the companies or organizations, that is, 8, invested and distributed sanitation kits to the general population, while 18% (5 companies and organizations) allocated efforts to the development of local small or medium-sized businesses (SMEs).
Finally, two companies carried out volunteer efforts and also, in two cases, invested in research development and treatment against COVID-19.
General findings
In our exercise, it stands out that in 171 of the 251 communications analyzed, that is, in 68%, actions carried out in the most vulnerable communities of the Mexican Republic were reported, however in less than a third of the total cases the entities or locations to be impacted.
In 17% of the total communications reviewed, that is, 42 of the 251, Mexico City is detailed as the entity to benefit, while only in 15% of the cases reviewed, that is, in 38 communications, other entities are reported. entities to impact, such as the State of Mexico, Nuevo León, Jalisco, Puebla, Baja California, Guanajuato, Querétaro, Oaxaca, Michoacán and Coahuila.
It should be noted that in the case of Grupo Modelo, the investment figure that it communicated as part of its Support a Restaurant initiative was taken into account; however, this company has communicated additional practices against COVID-19, although we do not have the amount. of their investment.
Other notable efforts
The exercise also allowed us to identify those companies that have had a very active participation in the COVID-19 crisis in Mexico.
Among them we find Aeroméxico, Nestlé, Unilever, Cemex, Natura and L'Oréal México, which have stood out for communicating the greatest number of actions to counteract this emergency.
However, they do not appear in the list because we do not have investment data, whether economic or in kind with its monetary equivalence.
There is no doubt that social responsibility actions carried out by companies and organizations have become important pillars for the economic and social reactivation of the country, so strengthening the communication of these efforts, with greater clarity and detail, would promote better accountability. accounts of the private initiative, generating greater trust and reputation for the sector.
At Expok we will continue to expect communication related to the efforts implemented by the private initiative against COVID-19 and, depending on the flow we continue to receive in the following weeks, we will define whether we carry out a second complementary analysis exercise to this first one. (With information from Juan Carlos Machorro)
Check out the following infographic! That collects these practices and shares.