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Post by account_disabled on Feb 27, 2024 1:35:57 GMT -5
Nike executives proposed the name Air Jordan for all future sneaker models and in just a couple of hours drew a sketch of the iconic logo a ball with wings. The release of the first Air Jordan I A year after signing the contract Michael entered the field wearing signature Jordan sneakers from Nike. The peculiarity of this model was not only the shock absorption technology but also its aggressive appearance bright red and black color. Air Jordan sneakers not only looked stylish and were different from other models. They challenged everyone on the court and attracted the attention of the audience. This original design of Jordan sneakers did not go unnoticed by NBA commissioners. They were outraged by the players arrogant appearance Industry Email List when all the other basketball players were wearing white neutral sneakers. For such an act Jordan and the club were warned. If the basketball player appears in such shoes again a fine of will follow. For each repeated to. Is it worth saying that these threats did not stop anyone Nike marketers saw this as an incredible advertising opportunity and did everything to make every NBA fan dream of buying Nike Jordan sneakers for themselves. They settled with the Chicago Bulls and paid every fine for seasons. It was this situation that became a precedent and served as the basis for the advertising campaign for the red devil sneakers. The success of the entire line was already determined.
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