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Post by account_disabled on Feb 13, 2024 1:42:37 GMT -5
Traffic quality number of transactions the share of advertising expenditures (DAC) should be less than % ROAS more than %. Setup steps: Step . Preparing an audience in Yandex.use in advertising campaigns. Two types of audiences were used: CRM data from the client database and an audience based on Yandex.Metrica. Step . Setting up display campaigns Costa Rica Email List in Yandex.Direct. Geotargeting was set up, age and time adjustments were made, and mobile devices were excluded. Step : Launching advertising campaigns, collecting primary statistics for analysis. Step : Weekly analysis and optimization. To improve the effectiveness of advertising campaigns, demand was monitored by gender and age groups, and segments with low indicators were excluded. Working with the Black List is no less important: it is necessary to disable sites with low efficiency. The same goes for creatives. How well they perform can be determined by the CTR rate and the number of transactions.
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