Post by account_disabled on Jan 28, 2024 1:22:13 GMT -5
For example, consider a case where a product has the following characteristics. Average purchasing price (gross profit): 100,000 yen Purchase frequency: Once every 3 months (4 times per year) Contract/purchase duration: 1 year Profit rate: 60% Then, the formula for calculating LTV is as follows. ・100,000 yen x 4 times x 1 year x 60% = 240,000 yen Once you have calculated your LTV, you can calculate the cost per customer by multiplying it by your profit margin. For example, if the profit margin is 30%, ・240,000 yen x 30% = 72,000 yen Therefore, you can devise measures based on the figure of 72,000 yen, which is the cost per customer. How to improve LTV Improve LTV In order to improve LTV, it is necessary to increase the average purchase price and purchase frequency of acquired customers as introduced above , or to lower the cost of attracting customers . Here, we will explain in detail the methods that companies are actually using to increase LTV.
Synergistic effects can be obtained by combining several methods when Phone Number List implementing measures, so be sure to comprehensively judge and consider your company's budget and human resources that can be allocated to it. . SNS operation There is an increasing number of companies using various SNS (Facebook, Twitter, Instagram, etc.) to increase their number of followers and make regular announcements, using them as channels to promote their products and services. Until now, the only way to contact users was through inquiries from company websites, but with the spread of SNS, followers can now easily contact companies through DMs (direct messages) and comments on posts. I did. In particular, by promoting with retweets, reposts, reel videos, etc., you can reduce the cost of traditional advertising.
However, it is important to note that in order to make money, you need to send out information that is useful to users, and the path to monetization is not easy due to the lack of knowledge about SNS algorithms. point system The introduction of a point system, which is a strategy used mainly by companies that handle products and services for BtoC, is also effective in retaining existing customers. The purchasing experience of being able to purchase at a discount by using points can also be described as providing value to users by allowing them to purchase products at a discount. Furthermore, along with the point system, we are building better relationships with customers by creating membership ranks based on the total purchase amount over a certain period of time to increase purchasing motivation, and by launching events such as double point campaigns.
Synergistic effects can be obtained by combining several methods when Phone Number List implementing measures, so be sure to comprehensively judge and consider your company's budget and human resources that can be allocated to it. . SNS operation There is an increasing number of companies using various SNS (Facebook, Twitter, Instagram, etc.) to increase their number of followers and make regular announcements, using them as channels to promote their products and services. Until now, the only way to contact users was through inquiries from company websites, but with the spread of SNS, followers can now easily contact companies through DMs (direct messages) and comments on posts. I did. In particular, by promoting with retweets, reposts, reel videos, etc., you can reduce the cost of traditional advertising.
However, it is important to note that in order to make money, you need to send out information that is useful to users, and the path to monetization is not easy due to the lack of knowledge about SNS algorithms. point system The introduction of a point system, which is a strategy used mainly by companies that handle products and services for BtoC, is also effective in retaining existing customers. The purchasing experience of being able to purchase at a discount by using points can also be described as providing value to users by allowing them to purchase products at a discount. Furthermore, along with the point system, we are building better relationships with customers by creating membership ranks based on the total purchase amount over a certain period of time to increase purchasing motivation, and by launching events such as double point campaigns.