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Post by account_disabled on Dec 10, 2023 22:11:05 GMT -5
The best digital practices to adopt for your automotive digital marketing Try to get to know your prospects better In order to put consumers at the heart of the action, gain relevance, establish a relationshipo f trust and develop a competitive advantage, you must know your prospects. Their needs, their consumption habits, their wedding photo editing service behavior on the web when they search a car, etc. Thanks to the analysis of your personas , you will be able to develop a marketing strategy adapted to their needs. Opt for an Inbound Marketing approach Digital has changed consumer habits, and the automotive sector is no exception to this trend. Previously, a prospect visited a dealership four times on average before purchasing; today, he only goes there . times. The rest of the time is now spent on the web, searching for vehicle information and reading customer reviews of dealerships and sellers. In other words, when today's consumer arrives at the dealership, they already have a clear idea of what they want.
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