Post by wsannhbz on Dec 5, 2023 5:05:26 GMT -5
Purchasing. Distribution channels also determine the buying opportunities we create for customers. Whether we offer online sales or use distribution partners, for example, has an impact on the Email List convenience of their purchases.
Customer value proposition. Distribution channels determine how we deliver the value proposition to customers. So they perform a logistical function.
Post-purchasing. Distribution channels can also have an impact on the type of support we provide to our customers after purchase, such as a 24-hour hotline.
Keep an eye on technology
Technological developments have had a tremendous impact on distribution channels – in each of the five mentioned areas. Just look at some of the changes brought about by the popularization of the Internet. Today, in the age of artificial intelligence, blockchain technology, the Internet of Things, and augmented and virtual reality, we’re going even further. How has technological progress affected the distribution channels of brands like Nike, Louis Vuitton, and IKEA? Let’s take a look at twelve interesting examples.
AI
Walmart
Walmart, the American supermarket chain, is using artificial intelligence in several areas. The first one is online shopping. Walmart customers can use the Walmart Voice Order app to order groceries delivered to their homes using voice commands. The app uses natural language processing technology to understand its callers, who do not have to be precise in their commands. If they don’t specify a particular brand of product when they order, Walmart Voice Order knows exactly what they want. That’s because its knowledge of specific customers is based on their purchase history.
Walmart is also using artificial intelligence in its stores. The floor scrubbers that keep U.S. supermarkets clean also do something else. Every day, they take more than 20 million pictures of products on store shelves. If any of them start to run out, they immediately send a signal to the warehouse so the chain’s employees can replenish the missing items. This has increased their efficiency by up to 15%.
Customer value proposition. Distribution channels determine how we deliver the value proposition to customers. So they perform a logistical function.
Post-purchasing. Distribution channels can also have an impact on the type of support we provide to our customers after purchase, such as a 24-hour hotline.
Keep an eye on technology
Technological developments have had a tremendous impact on distribution channels – in each of the five mentioned areas. Just look at some of the changes brought about by the popularization of the Internet. Today, in the age of artificial intelligence, blockchain technology, the Internet of Things, and augmented and virtual reality, we’re going even further. How has technological progress affected the distribution channels of brands like Nike, Louis Vuitton, and IKEA? Let’s take a look at twelve interesting examples.
AI
Walmart
Walmart, the American supermarket chain, is using artificial intelligence in several areas. The first one is online shopping. Walmart customers can use the Walmart Voice Order app to order groceries delivered to their homes using voice commands. The app uses natural language processing technology to understand its callers, who do not have to be precise in their commands. If they don’t specify a particular brand of product when they order, Walmart Voice Order knows exactly what they want. That’s because its knowledge of specific customers is based on their purchase history.
Walmart is also using artificial intelligence in its stores. The floor scrubbers that keep U.S. supermarkets clean also do something else. Every day, they take more than 20 million pictures of products on store shelves. If any of them start to run out, they immediately send a signal to the warehouse so the chain’s employees can replenish the missing items. This has increased their efficiency by up to 15%.