Post by account_disabled on Dec 5, 2023 5:03:35 GMT -5
Short tail vs. Long tail A very popular keyword, which generates a high number of similar results, if on the one hand it is easy to find (for example "men's watches"), on the other it generates a SERP that is difficult to climb due to the high rate of competitiveness with the many results. In this case, we are talking about short keywords . A more advanced keyword, typed by the user who is already skimming a certain type of product (for example "men's watches with leather strap"), generates a shorter queue of results and within which it is easier to position oneself. Long Tail SEO Theory In the latter case, however, we are talking about long tail keywords which bring more qualified but reduced traffic in terms of volume. Target identification Before starting to search for the best keywords, you will need to identify the target of potential customers and your buyer personas to whom your content will be addressed. This simple rule will allow you to create effective texts using from time to time a language more suited to a young audience rather than a more expert one, differentiating for example between an article to be published on a blog read mainly by teenagers instead of on a more institutional site .
From this analysis we can start the Whatsapp Number search for the keywords that will bring traffic and discard the online competition . With respect to traffic, it will be a matter of favoring a strategic choice based on short tail or long tail, keeping in mind that: short tail keywords , since they are generic, bring greater traffic (where, however, only a part of users will be truly interested); long tail keywords , being more specific, will bring less traffic, but with very interested potential customers. As a result, the long tail will have a high conversion rate. The aim is to achieve significant visibility by using multiple long tails which alone have few views, but together obtain a significant number of visits from interested users and therefore predisposed to conversion. You will therefore have to identify a real "package of related keywords" tailor-made around your business.
How to identify the right keywords? The professionalism of the SEO consultant is fundamental in this research phase and, furthermore, there are important tools that can be of great help (some free, others paid). The most famous tools for doing SEO copywriting and finding related keywords are: Google Keyword Planner AnswerThePublic Keywordtool.io For more information on their use you can read: " Keyword research: strategies, procedures and automation ". Chapter 3 – Writing an engaging and well-optimized title Conceiving an eye-catching and well-optimized title is perhaps one of the most difficult tasks for an SEO copywriter. The title is the first contact with the reader , the first filter that will decide whether your article is worth reading or not. Do you know how many people read the title of an article? Eight out of ten, but only two out of ten will read the entire text. This is why it is important to immediately capture the reader's attention with the right words, to encourage him to continue reading. How to write the title of our SEO article As with any text, it is good to keep in mind a few simple rules that will help you easily write an effective title that convinces the reader to continue reading.
From this analysis we can start the Whatsapp Number search for the keywords that will bring traffic and discard the online competition . With respect to traffic, it will be a matter of favoring a strategic choice based on short tail or long tail, keeping in mind that: short tail keywords , since they are generic, bring greater traffic (where, however, only a part of users will be truly interested); long tail keywords , being more specific, will bring less traffic, but with very interested potential customers. As a result, the long tail will have a high conversion rate. The aim is to achieve significant visibility by using multiple long tails which alone have few views, but together obtain a significant number of visits from interested users and therefore predisposed to conversion. You will therefore have to identify a real "package of related keywords" tailor-made around your business.
How to identify the right keywords? The professionalism of the SEO consultant is fundamental in this research phase and, furthermore, there are important tools that can be of great help (some free, others paid). The most famous tools for doing SEO copywriting and finding related keywords are: Google Keyword Planner AnswerThePublic Keywordtool.io For more information on their use you can read: " Keyword research: strategies, procedures and automation ". Chapter 3 – Writing an engaging and well-optimized title Conceiving an eye-catching and well-optimized title is perhaps one of the most difficult tasks for an SEO copywriter. The title is the first contact with the reader , the first filter that will decide whether your article is worth reading or not. Do you know how many people read the title of an article? Eight out of ten, but only two out of ten will read the entire text. This is why it is important to immediately capture the reader's attention with the right words, to encourage him to continue reading. How to write the title of our SEO article As with any text, it is good to keep in mind a few simple rules that will help you easily write an effective title that convinces the reader to continue reading.